Today’s unruly market conditions are changing the way organizations are interacting with their prospects and customers, are driving revenue, and are creating awareness. Organizations of all sizes are required to implement more agile business processes and be nimble with their marketing strategies and campaigns. Customer Relationship Management (CRM) is a business solution that gives you the ability to connect with and understand your customers. It is a combination of people, processes and technology and covers every interaction with your customers across the entire business.
Within the context of CRM, Analytics Maestro from Centage facilitates understanding of customer-behavior for maximum customer satisfaction & profitability. Progressive organizations recognize that competing in this new paradigm requires them to move away from making decisions based on intuition and static reports and adopt a culture of fact-based decision making. Analytics Maestro’s CRM Intelligence provides powerful reporting and analytics that go beyond simple out-of-the-box CRM reports to successfully drive change in organizations and innovate within ever-changing market conditions. Analytics Maestro’s CRM Intelligence provides customers everything from ETL to dynamic reporting, analysis and visualization to make effective decisions and to create an analytics-centric culture.
Analytics Maestro’s CRM Intelligence enables businesses to analyze customer data for a variety of purposes:
- Designing and executing targeted marketing campaigns
- Identify customer acquisition, cross- selling, up-selling opportunities
- Analyzing customer behavior in order to make decisions relating to products and services (e.g. pricing, product development)
- Management information system (e.g. financial forecasting and customer profitability analysis)
CRM Intelligence is optimized specifically for small and medium businesses. Easy to use and quick to deploy, it delivers a rapid return on investment so you see a positive impact on your business right away. Plus, it can be easily adapted saving you time and money, both now and in the future. In this way, Analytics Maestro help you get the most from your CRM investment and accelerate your business growth.