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How to Maximize Revenue for Your Business with Intelligent Planning

No business leader wants to deal with unpleasant surprises at the end of the year, such as missing revenue goals — or perhaps worse — missing the opportunity to exploit better-than-anticipated market conditions that could maximize revenue. And this year is definitely no exception given the repercussions of the ongoing pandemic and subsequent economic uncertainty.

In my experience, the best way to monitor the progress of a business is through the budget. I view a budget as the initial plan for a set period of time. That plan addresses the central concerns of a business:

  • How much revenue do we think we’ll drive?
  • How much will it cost us to achieve our goal to maximize revenue?
  • What’s the seasonality of our business? When are the ups and downs as it relates to our revenue and expenses?

Budgets also contain critical KPIs; targets for top-line revenue, bottom line expenses, as well as efficiency, cost of sales, average selling points and so on. In other words, when business leaders create a budget for a year what they’re really doing is creating a business plan and articulating how the year will unfold in terms of top-line revenue, bottom line margins and profitability.

However, change is a constant in life, and budgets are no exception. As businesses look ahead to a new year and then begin to execute against that plan, things may very well unfold differently than anticipated. You may find that your company is ahead of — or behind — your revenue forecast, or spending more or less money than you thought you would. In such cases, you will need to make adjustments to your plan to respond to market conditions.

In order to really manage a business well, you will need Intelligent Planning software that allows you to factor in your actuals year-to-date as you progress through the year. So if you’ve forecasted a particular revenue goal for January, you’ll want to monitor how your company is performing against that goal, and how your expenses are running against that goal. You’ll need to monitor those KPIs in January, and as you enter into February, you’ll want to know exactly what the variances were. At some point, you may need to change your plan, which in turn, changes the budget. This is where Intelligent Planning comes into play.

Do More With Less This Budget Cycle

Leverage scenario planning, forecasting & reporting, and multiple budget iterations

With Intelligent Planning, you can automatically process all inputs according to your company’s unique business structure and automatically update all outputs, such as your P&L, balance sheet or cash flow statement. As a result, you can manage your business budget — and your plan — in a real-time, sophisticated way all in an effort to maximize revenue. And because it’s automated and up-to-date, you can also look at as much detail as you need, as frequently as you need, and make critical business decisions as the year progresses. Since it’s nearly impossible to get all of your assumptions right in the beginning of the year, adjustments are always necessary.

When it comes to financial forecasting, Intelligent Planning allows you to see those adjustments ahead of time – which makes all the  difference. You can forecast your business, see your variances, determine quickly if you’re on pace or where your assumptions might be a little off. More than that, you can make adjustments and immediately see how it might affect the remaining year, and determine whether you need to make further decisions to stay on course. For instance, if you’re ahead of plan, you may decide to boost inventory to maximize revenue. If you’re behind plan, you may need to look at headcount or other ways to reduce expenses.

So in the end, when we talk about budgets, we’re really talking about the business’s plan for the year and the best way to manage well and maximize revenue.  Employing Intelligent Planning  in allows you to access, change and discover each nuance of a performance plan, so decisions and adjustments can be made swiftly with data-backed accuracy.

Centage Corporation’s Planning Maestro is a cloud-native planning & analytics platform that delivers year-round financial intelligence. With Planning Maestro, Centage offers the sophisticated features needed by small and mid-market organizations to integrate budgeting, forecasting, and deep data analysis within one easy-to-use, scalable SaaS solution. For more information on how to modernize your office of finance with intelligent planning, view our product demonstration video, or call 800-366-5111.

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