Framingham, MA (May 27, 2021) – Centage Corporation (www.cengage.com), the leading provider of cloud-based intelligent planning solutions for finance teams, announced today that it has promoted Jasmine Cook to Vice President of Marketing, reporting directly to the CEO of Centage.
Ms. Cook and her organization are responsible for all branding, lead generation, customer marketing, partner marketing, press, analyst relations, and communications at Centage. She joined Centage in February 2019 as senior marketing programs manager and has since led the development and execution of our demand generation and content marketing efforts.
Ms. Cook brings over 15 years of experience in strategic marketing and planning spanning the Technology, Healthcare, Financial and Retail industries. Prior to Centage, she was VP Marketing at MarketBridge, a strategic marketing agency focused on designing and delivering go-to-market programs for Fortune 1000 organizations. She holds a B.S in Marketing & Communications from Juniata College.
“Jasmine has done a tremendous job leading our demand generation and content marketing programs,” said John Murdock, CEO of Centage. “With the breadth of her experience and expertise in data-driven marketing, go-to-market programs and sales strategy she will play a pivotal role in accelerating Centage’s growth across key market segments, verticals, and partnerships. I look forward to having her as a member of the leadership team.”
“I am thrilled to expand my role at Centage and eager to build on the work that has already been done to drive demand and loyalty for Planning Maestro,” says Ms. Cook. “As we embark on the next chapter, I look forward to working with our talented team to develop new innovative go-to-market strategies, identify opportunities for growth and expansion, and deliver high quality experiences for our customers.”