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Achieving Your Corporate Vision: The Importance of Aligning Business Planning and Your Business Budget

Achieving Your Corporate Vision: The Importance of Aligning Business Planning and Your Business Budget, Centage

In a recent My TechDecisions articleA Guide to Writing IT Business Plans – I was asked to provide my thoughts on what should be included in an IT business plan. Where my contributions were around the importance of including detailed communication strategies especially when it comes to the re-shaping of workplace environments caused by the pandemic –  it brought to mind the importance of why any type of business planning – whether it’s your Marketing business plan or your IT business  plan – should be aligned with your corporate budget. While this may seem obvious, the importance of this alignment is paramount to ensuring throughout the process that your plans – and your budget – support your overall corporate strategy.   

Why Business Planning and Budget Should be Aligned

Your strategic plan is the vision of where you want your company to go. It’s aspirational, but not unrealistic. A well thought out plan will tell you where you’re going and lay the groundwork for how you’ll get there.

Your business budget should guide you in setting up your resources to execute on that vision. It ensures that the things you need – personnel, investments, equipment, and so forth – are available to get you to wherever you plan on going.

It’s easy to get caught up during the budget process in ensuring that money is allocated for operations and smaller projects that don’t feed into the larger plan. It’s also easy to set a plan in place that tries to do everything at once and falls short because of lack of resources. Ensuring these two are aligned as part of the business planning process is how an organization achieves its vision.

Setting Your Budget to Support Your Corporate Strategy

With all of this said though, getting your budget to support your corporate vision can be easier said than done. There are three keys to getting both of these important business functions moving together in the same direction:

  1. Keep Your Eye on the Ball

Many business plans span over much more than 12 months. And many budgets look at a 12-month period. While there are several ways to adjust this (including rolling budgets, discussed below), those organizations that keep to an annual budget need to include these long-term plans into the budgeting process early, before all funds are allocated to operational endeavors and shorter-term projects that don’t move the company toward its end goal.

  1. Transparency

For some organizations, the team that sets the strategic plan is not the same group that defines the nitty gritty details of the budget. It’s impossible for the finance team to support the larger business plan if they don’t know what it is. Executives need to communicate the business’s goals to the directors and managers creating the budgets so that resources are appropriately applied to the right strategic projects at the right time.

  1. Review, Measure, and Adjust

Today’s business world changes, rapidly. Not only do organizations need to measure their strategic progress against their defined goals, but they need to ensure that those same plans aren’t out pacing the actual budget. A dip in sales, an issue with suppliers, any number of problems can throw a wrench into the most well laid plans. A rolling budget, as opposed to an annual one, can help organizations adjust quickly to meet new business demands while still staying on the planned path. By looking at budgets monthly or quarterly, deviations from the original budget can be made quickly, keeping the organization agile while still reaching its goals.

Business Planning and budgeting are both important to the stability and growth of a company. But they don’t exist in a vacuum. These two pieces must be closely aligned and reviewed both separately and together for a company to successfully reach the next level in its growth.

To read the full article on MyTechDecisions, check it out here. busine

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