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Centage Customer Heartland LLC Uses Flexible FP&A to Ease Complexity and Support Company Growth

July 1, 2022
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Framingham, MA – July 1, 2022 – Centage Corporation (www.centage.com), the leading provider of cloud FP&A solutions to SMB finance teams, announced today that Heartland LLC has adopted Planning Maestro to streamline and simplify the budgeting and reporting process to support their complex business model. By being able to build multiple budgets in days, all based on common drivers and methods for recognizing and reporting revenue, Heartland now has a trusted and shared version of truth which gives the company the confidence to make the strategic decisions necessary to grow their business.

“I’ve worked with other platforms in previous jobs, and found them to be quite rigid in terms of building a budget. Heartland needed much more flexibility. We’ve acquired companies that do $20 million in sales but have never built a budget before. Centage allows us to load revenue, personnel and operating expenses as values, and we have a budget in the system in very short order,” said Peter Welch, CFO.

Heartland LLC is a private equity sponsored business headquartered in Kansas City, Missouri, with a roll up strategy in the commercial landscape maintenance, property enhancement and snow removal sector dedicated to building relationships and delivering exceptional service through leading commercial landscape firms across the United States.

One of the biggest benefits of using Planning Maestro is that they now have a single source of truth in terms of the budget, forecast and actuals. The platform has streamlined the budgeting process to the point where Heartland can assign just four people to build the budgets for the 15 branded platform companies. Drivers have been standardized so they can easily spot trends in revenue, operating expenses and headcount for planning purposes, all without reaching out to an individual business for input. In addition, Planning Maestro allows Heartland’s FP&A team to track metrics around its direct labor force quickly and easily as well as perform worst-case scenario planning. Scalability was also another key requirement for Heartland. The company tracks results for each branch of each company it acquires, which ultimately means tracking revenue and labor costs across 53 separate branches. Planning Maestro allows Heartland to track any number of data dimensions, making it extremely scalable in a branch-based and highly diverse business.

“Heartland is one of those companies that has a complex business model that is a perfect fit for Planning Maestro,” says Scott Jennings, chief revenue officer at Centage. “As an organization they have embraced modern FP&A and are using it to their great advantage as they rapidly grow their business.”
Centage’s Planning Maestro is a cloud platform for budgeting, planning, forecasting and analytics. It delivers sophisticated financial intelligence that can be implemented quickly and scale with the needs of today’s dynamic businesses. The platform – available in three editions – allows finance teams to integrate data from multiple sources, easily build and manipulate driver-based financial models, predict balance sheet and cash flow performance with accurate and automated forecasts, as well as run what-if scenarios to test the impacts of strategic decisions.

To learn more about how Heartland is using Planning Maestro, read their full case study.

About Centage
Centage is a leading provider of modern FP&A software solutions that empower Finance teams to lead the way to a stronger, more agile business. Our cloud platform, Planning Maestro, makes sophisticated budgeting, planning, and forecasting easy and accessible. Intuitive automation accelerates workflows and improves accuracy, enabling Finance leaders to deliver reliable information and meaningful insights at the speed of today’s business. Centage serves over 10,000 users worldwide. Visit Centage.com, follow on LinkedIn, or visit the Centage Blog for the latest insights.